An A/B test at Hallmark Labs exemplifies best practices that led to results in an upsell campaign.
Read More
Creating a custom Android Smart Banner increased engagement despite a disagreement over implementation.
Read More
A consultant’s perspective on Alpha’s latest report on decision-making.
Read More
Three main takeaways for product managers from Digital Summit LA.
Read More
A Spark Networks A/B/C post-registration test based on cohort analysis drove amazing results.
Read More
How a massive API project at Hallmark Labs proved a customer acquisition strategy.
Read More
A leadership opportunity when engagement was high and adoption was low.
Read More